Thursday, December 5, 2013

Russian Phone Maker Yota Bets on Two Screens

If Russian phone maker Yota Devices has its way, the mobile revolution will be televised—on two screens at once.The company is launching a dual-screen smartphone Wednesday at an event in Moscow’s Gorky Park with the hope that it will change the way people view mobile technology by allowing seamless information streaming without the usual constraints of limited battery life.Called the YotaPhone,We are professional Filter Bag manufacturers and factory.bagfilterchinaWe can produce Filter Bag according to your requirements.More types of Filter Bag. the device pairs a traditional LCD color touch-screen on one side with a black-and-white, electronic-paper display on the other, allowing users to continuously view data in real time without having to constantly wake up their phones and drain their batteries.“You don’t need to keep the phone in your hand and you don’t have to wake it up every five minutes,” says the company’s 44-year-old chief executive, Vladislav Martynov. “Who needs a personal assistant you need to keep waking up?”General interaction will be done through the LCD screen, but the e-paper display allows an image to be displayed at all times—from maps, airline boarding passes and family photos to Twitter messages and emails—but only uses power when the picture changes. The image will remain in place even if the battery dies. The company says the system allows for up to 68 hours of life if just using the e-paper display alone.Mr. Martynov said designing the phone required jumping through several technological hoops with temperature shielding and imaging software as e-paper displays are highly heat-sensitive and mobile phone processors tend to generate excessive heat.

Powered by Google Inc.’s Android operating system, the phone will initially be available only in Russia, Germany, France, Austria and Spain but will expand to the U.K. and more widely in Europe and the Middle East at the beginning of next year.Targa director Peter Martin freely admits that without huge numbers of volunteers,kayak seat pads as well as St John Ambulance staff, marshals and others it would be an impossible task.It will retail for 19,990 rubles in Russia ($598) and 499 euros in Europe.The visa that the Chinese Embassy had given me was on a separate sheet of paper sit on top kayak stapled to one of the pages of my passport.If successful on the world stage, the phone would represent a breakthrough for Russia, which has never been known for consumer technology—images of bulky Soviet-era electronics and the much-maligned Lada automobile come to mind.Still, Russia’s focus on math and science education has given it a reputation for producing highly skilled programmers and developers.But the company—which is virtually unknown globally—faces a major hurdle of breaking into a hugely competitive market where giants like Apple Inc. and Samsung Electronics Co. rule.For starters, Yota Devices—which was spun off from a company with ties to Russia’s state-run defense industry in 2011—has never made a phone before, although it is has seen great success in Russia with wireless routers, modems and 4G networks.“I think they have to be rather selective as to where they are going to be launching it and when,” said Ramon Llamas, senior analyst of global mobile phone markets for IDC. “This a good, solid device, but the market is moving toward larger screens and if they start rolling this out in markets where the trend has moved on, they may have trouble keeping up.”Mr. Martynov, a 20-year veteran of software and IT companies, including Microsoft Corp., says he is well aware of the challenges the phone faces, which is why the company intends to start small, with limited marketing and production.The company is also sidestepping the usual carrier relationships, relying instead on direct sales through its own website and through those of electronics retailers in other countries.“This is a relationship more with the consumer,” he said. “If you really love it and are excited about it, you will find a way to get it.”

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