Christmas shopping here is likely to hit a peak on Friday with the
sad lament of Australia's retail doldrums likely to be swept away this
summer in a funk of Christmas spending.The National Australia Bank (NAB)
has studied a slew of seasonal factors including a patchwork quilt of
final pay cycles combining to make this, the last Friday before
Christmas, Australia's busiest shopping day for the festive season.This
Christmas NAB is expecting a peak of 8.7 million ATM, EFTPOS, debit and
credit card transactions processed in a day, with a peak transaction
rate of about 230 per second - almost 1 million more than last
Christmas.This compares to a daily average of 5.6 million transactions
processed throughout 2013, with a peak transaction rate of about 170 per
second.The NAB analysis shows the holiday season is traditionally about
twice as busy as the rest of the year."In previous years the week
before Christmas has been the busiest for traditional retail shopping
and our analysis shows that Friday 20 December is likely to be the
busiest shopping day this Christmas," an NAB spokesman said in a
statement."So if you've left your shopping until the last minute our
advice is to get in early to beat the crowds and remember to take
advantage of extended trading hours where you can."This is music to the
ears of retailers, long condemned to the back of the economic bus,
driven for almost a decade by a resources boom that has divided wealth
between sectors and states.leave it in the freezer andkey programmer cookies
to bake fresh whenever you need them during the holidays.While Aussie
consumer sentiment dropped 4.8 percent in December, but despite the lag
other indicators point toward a robust Christmas period for retailers.
Retail
trade published its strongest result for three consecutive months to
October, with Queensland and Western Australia leading the way above
other Australian states.GM TECH2Australia's
Bureau of Statistics (ABS) retail analysis reveals six consecutive
months of positive results and this suggests consumer confidence has
finally returned to the market.The Commonwealth Bank surveyed 1,000 of
its customers and found Aussies are looking to spend more than 18
billion Australian dollars this Christmas, with the next few days
expected to be the busiest time for retailers.Aussie consumers will
spend 2.2 billion Australian dollars more in 2013 than they spent last
year.Almost half expect to do their Christmas shopping this weekend, the
bank's survey of 1,000 people showed.More than 7.9 billion Australian
dollars is expected to be spent on Christmas gifts, over 100 million
Australian dollars more than a year ago.Another 4.3 billion Australian
dollars will be laid out on Christmas holidays,x431 while
cash will also be splurged on entertaining and going out.Head of CBA
local business banking Adam Bennett said businesses will need to do the
legwork, to cash in on the cash."My advice for businesses is to ensure
they have enough staff and stock to cover both pre- and post-Christmas
shopping to help maximize returns over this crucial trading period," he
said.
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