The technology question of the day: If Justin Bieber had a Google
Nest home of the future, would it tell him he needed eggs?You may have
missed the announcement that Google is buying Nest Labs, a company known
mostly for its “smart” thermostats. You probably didn’t miss the news
that Bieber had his home searched Tuesday by no fewer than a dozen
sheriff’s detectives, who were responding to allegations that the pop
star egged his neighbor’s house.(Apparently, L.A.Cast iron clawfoot tubs’s
record-low crime rate has given local law enforcement more free time
than you thought. Though a personal aside: My car got egged one night
recently while I was driving past our local elementary school, and when I
called the sheriff’s station,Clawfoot tub faucets they seemed — well, let’s just say there didn’t seem to be a whole lot of urgency there.tyre equipments)Anyway,
back to Google/Nest. Smarter folks than me are saying that Google
didn’t spend $3.2 billion in cash because it needed better thermostats
and smoke alarms at its headquarters. No. Google is apparently getting
ready for something called the Internet of Things.As my colleague
Jessica Guynn describes it, the Internet of Things refers to “wireless
devices that collect data in the home and can be controlled with a
smartphone. Many people believe this represents the next big growth
phase of the Internet.”Of course, not everyone is excited about this
George Jetson future. Guynn says some folks are threatening to return
their Nest thermostats. “Their reasoning: Buying Nest could help Google
hoover up a whole lot more of our personal information to slice and dice
for advertisers.”
You mean, they’re thinking that, 10 years
from now in their Google Nest homes, they’ll go to turn on a bit more
heat one chilly evening and get bombarded by Google ads for sweaters,
new furnaces or trips to Hawaii? You mean that future?C’mon. It’s just
the Internet of Things; nothing to fear here; move along. (Next someone
will try to tell me that the NSA is tracking every call I make.
Sheesh!)Anyway, back to Bieber. Though you and I might not, here’s
someone who obviously would benefit from a “smart” home.For example, as
The Times reported Wednesday: “Officials did find drugs in plain view at
Bieber’s home and are conducting tests to determine whether it was
Ecstasy, cocaine or something else, sheriff’s officials said. Xavier
Dominique Smith, 20, known as Lil Za, was taken into custody at Bieber’s
home on suspicion of felony drug possession. He was later accused of
vandalism after allegedly damaging a phone at a sheriff’s station.”Now,
if Bieber had a “smart” home, it would have undoubtedly warned him: “Yo,
Biebs, the cops are coming. Hide the eggs.”It might even have said:
“Justin, you have idiots for friends. Get rid of these losers.”See, it’s
more than home, it’s Mom — minus the free laundry and meals.
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